RIP Ski Bikes Growth Engine
Growth engine
One rental day becomes revenue, media, competitors, and new locations.
A rental is not a transaction. It's the top of the funnel for every other revenue stream.
Revenue→Footage→Social reach→Leads→Bookings→Repeat customers→Product sales→Competitors→New locations
The flywheel
Try → Capture → Share → Book → Compete → Expand
1
Try
A curious rider books a demo and puts a ski bike under them for the first time.
2
Capture
A GoPro on every bike records every ride, reaction, and rider POV.
3
Share
Footage becomes daily social posts, retargeting ads, and documentary material.
4
Book
New viewers see real riders and book their own rental at a nearby partner shop.
5
Compete
Repeat riders join the RIP Championship Series and become community leaders.
6
Expand
Proven demand at a location unlocks the next pod, and the loop repeats.
Four channels
Owned. Paid. Earned. Experiential.
Owned media
- • GoPro partnership — POV footage from every bike
- • Daily rider footage
- • Professionally edited social content
- • Customer reactions
- • Founder story
- • Behind-the-scenes product development
- • Documentary production
- • Email and customer database
- • RIP website and booking platform
- • Competition highlights
- • GoPro livestream experiments
Paid media
- • Facebook advertising
- • Instagram advertising
- • TikTok advertising
- • Retargeting video viewers
- • Retargeting website visitors
- • Location-specific rental campaigns
- • Year 1 paid social budget: $15,000
- • Year 2+ paid advertising: $15,000 per pod per season
Earned media — outreach targets
- • Social media influencers
- • Winter-sports creators
- • Outdoor-adventure creators
- • Entrepreneur podcasts
- • Business podcasts
- • Local news
- • Regional sports media
- • The Blox
- • Shark Tank
- • Other entrepreneur and pitch television programs
Outreach targets only. No confirmed appearances, partnerships, or endorsements.
Experiential marketing
- • Demo days
- • Festivals
- • Mountain events
- • Rider meetups
- • Afterparties
- • Product launches
- • Championship events
- • Partner-shop events
Documentary & streaming
A documentary about building a sport.
The documentary follows the founders as they build the first fleet, teach first-time riders, capture reactions and product failures, sell the first bikes, recruit partner shops, raise pod capital, launch the championship series, crown the first champions, and grow the sport.
Story arc
- • Building the first fleet
- • Traveling between mountains
- • Teaching first-time riders
- • Customer reactions
- • Product failures and improvements
- • The first bike sales
- • Recruiting partner shops
- • Raising pod capital
- • Launching the competitive series
- • Crowning the first champions
- • Growing the sport
Distribution strategy
Targets only- • RIP-owned website
- • YouTube (owned)
- • Social media episodic releases
- • Film festivals
- • Prime Video (distribution target)
- • Netflix (licensing target)
- • Hulu (licensing target)
- • Other streaming and distribution opportunities
No streaming platform, network, or distributor has agreed to distribute. All distribution items are targets or licensing objectives, subject to platform acceptance.
GoPro partnership
GoPro on every bike.
RIP has partnered with GoPro to put a camera on every ski bike. Every rental captures point-of-view footage; selected riders can livestream their run. Every customer becomes a content creator.
Official partner- • A GoPro camera on every rental bike
- • Collected POV footage becomes daily social content
- • Selected riders can livestream when connectivity permits
- • Recorded footage remains the dependable base strategy
TBDLivestream reliability depends on:
- • Cellular coverage on-mountain
- • Battery life and cold weather
- • Platform compatibility
- • Weather conditions
Livestream availability depends on mountain cellular coverage, battery life, cold-weather performance, platform compatibility, and conditions.
Brand partners
Backed by category-defining brands
RIP works with best-in-class brands across action sports, protection, and lifestyle to outfit riders, sponsor events, and co-create content.
Vans — Footwear & lifestyle
Bell Helmets — Head protection
Deft Family — Gloves
Heat Wave Visual — Goggles & eyewear
Monster Energy — Events & athletes
RIP Championship Series
Turn renters into competitors. Organize the sport.
Beginning Year 2, RIP plans a competitive ski-bike series. Each partner-shop location or pod market hosts at least one event per year.
Local qualifying events
Every pod market hosts at least one event
Rider rankings & points
Season-long standings across the network
Regional competition
Best riders advance from local qualifiers
Championship finals
Annual finals crown category champions
Categories (editable)
Men's, women's, youth, amateur, or open — placeholders only
Sponsorship inventory
Events, riders, and content packages — TBD economics
TBDNot yet modeled
Entry fees, prize money, sponsorship revenue, event dates, championship locations, athlete names, and final competition rules are all TBD.Strategic value
- • Turns renters into participants
- • Creates repeat bookings
- • Produces scheduled annual content
- • Gives partner shops a local event
- • Creates sponsorship inventory
- • Builds community identity
- • Positions RIP as the organizer of the sport, not just an equipment vendor
Growth loop stages
One sentence per stage.
1
Try
A curious rider books a demo and puts a ski bike under them for the first time.
2
Capture
A GoPro on every bike records every ride, reaction, and rider POV.
3
Share
Footage becomes daily social posts, retargeting ads, and documentary material.
4
Book
New viewers see real riders and book their own rental at a nearby partner shop.
5
Compete
Repeat riders join the RIP Championship Series and become community leaders.
6
Expand
Proven demand at a location unlocks the next pod, and the loop repeats.