RIP Ski Bikes Investor Presentation
The problem
You cannot scale an experience
people have never tried.
Ski bikes are a category most riders don't yet know about. Advertising a $6,000 unfamiliar product cannot replace putting a customer on one. Rentals and demo days are the bridge — and every rental produces demand data, product feedback, testimonials, and content.
Most people don't know ski bikes exist
Customers hesitate on an unfamiliar $6,000 product
Product ads can't replace a first ride
Rentals + demos lower the barrier to entry
The solution
Rent first. Create believers. Sell second.
RIP is a rental, media, events, community, competition, and product platform — in that order. Every ride is filmed. Footage becomes daily content and retargeting. Enthusiastic riders convert into buyers, competitors, ambassadors, and repeat customers.
Official partner
RIP has partnered with GoPro to put a camera on every ski bike. Every rental captures point-of-view footage; selected riders can livestream their run. Every customer becomes a content creator.
Hand-built · Made in USA
Every RIP ski bike is hand-built in our Lake Havasu City, Arizona shop and manufactured in the United States. We source domestically wherever possible and only use foreign parts where a U.S.-made equivalent cannot be sourced.
The customer journey
1Books online through RIP's own booking platform
2Signs digital waivers before arriving on-mountain
3Gets fitted with helmet and goggle rentals
4Receives a GoPro-equipped ski bike (GoPro partnership)
5Rides. Reacts. Repeats.
6Footage returns to RIP for social + documentary use
7Retargeted with buy, event, and repeat-rental offers
The flywheel
Try → Capture → Share → Book → Compete → Expand
One growth loop across every rental day, in every market.
1
Try
A curious rider books a demo and puts a ski bike under them for the first time.
2
Capture
A GoPro on every bike records every ride, reaction, and rider POV.
3
Share
Footage becomes daily social posts, retargeting ads, and documentary material.
4
Book
New viewers see real riders and book their own rental at a nearby partner shop.
5
Compete
Repeat riders join the RIP Championship Series and become community leaders.
6
Expand
Proven demand at a location unlocks the next pod, and the loop repeats.
Two-phase launch
Prove it. Then scale it.
Phase 1 — Prove
RIP owns and operates the first fleet
- • 15 company-owned rental bikes
- • Mobile truck-and-trailer operation
- • Direct customer contact and content capture
- • Five bikes offered for sale
- • RIP keeps all rental revenue — no partner-shop share, no pod-investor payment
Phase 2 — Scale
Partner-shop pods, funded by pod investors
- • Pod investors fund bike construction
- • Existing rental shops store and check bikes in/out
- • Partner shops perform routine repair labor; RIP supplies parts
- • RIP owns brand, marketing, booking, payments, content, and customer data
- • Each pod lives at one partner shop for the winter
- • RIP retrieves, warehouses, and rehabilitates equipment in the offseason
Company equity
Funds the platform: brand, tech, media, staff, championship.
Pod capital
Funds individual 15-bike rental fleets. No additional RIP equity.
Partner shops
Operate local fleets. RIP controls marketing, bookings, payments, brand, media, and the customer.
Year 1 — Mobile launch
80 rental days. 15 bikes. Founder-operated.
20 four-day rental blocks across four mountains, originating from Kingman, Arizona 86401 (travel-cost origin used in the financial model). Base-case occupancy of 70% produces 840 expected paid rentals at $200/day.
6 blocks · 24 days
Arizona Snowbowl
6 blocks · 24 days
Mountain High
4 blocks · 16 days
Utah (resort TBD)
4 blocks · 16 days
Colorado (resort TBD)
Rentals
PROJECTED$168,000
Helmets
Base case$14,700
50% uptake · $35/day
Goggles
Base case$2,100
25% uptake · $10/day
Bike sales (5 × $6,000)
Base case$30,000
On-site, no shipping · 1-yr warranty
Total pre-tax revenue
PROJECTED$214,800
Total entered operating costs
PROJECTED$100,970
Entered-input EBITDA
Calculated$113,830
≈ 53% margin
Rental-business liability and equipment insurance remains TBD and is excluded. EBITDA is therefore not final.
See all 23 entered Year 1 line items
Cost of 5 bikes sold (incl. GoPros)$12,000
Payment processing$5,370
Local photographers / videographers$16,000
Video editing$8,000
Paid social advertising$15,000
Repairs, parts, GoPro replacement$10,000
Snowbowl towing fuel$3,600
Mountain High towing fuel$1,800
Utah towing fuel$1,200
Colorado towing fuel$1,200
Mountain High hotels$2,700
Utah hotels$1,800
Colorado hotels$1,800
Snowbowl meals$2,400
Mountain High meals$3,000
Utah meals$2,000
Colorado meals$2,000
Truck & trailer insurance$1,500
Truck & trailer registration$100
Website, booking, waivers, software$2,500
Legal$5,000
Accounting, bookkeeping, taxes$1,500
Warranty reserve$500
One pod economics
One pod. Fifteen bikes.
One repeatable playbook.
Beginning Year 2, each pod is 15 bikes at one partner shop for one season, with pod investors funding the equipment.
Gross seasonal bookings
Base case$315,000
15 × 150 × 70% × $200
Partner shop (30%)
Calculated$94,500
Investor Season 1 distribution
Calculated$40,100
15% until $37,500 hurdle, then 4%
RIP contribution (before central)
Calculated$112,525
Before central overhead.
Pod investor terms
- • Contributes $30,000 to construct 15 bikes
- • RIP pays additional $6,000 for 15 GoPro setups
- • 15% of gross rental revenue until cumulative distributions reach $37,500
- • Rate drops to 4% of gross for remaining Season 1 bookings
- • Continues at 4% through end of Season 5
- • Revenue share ends after Season 5
- • Investor + RIP split net fleet resale 50/50 ($20,250 net)
Base-case investor result
5-season cash
$100,625
Profit
$70,625
MOIC
3.35x
IRR (modeled)
82.8%
Modeled return — not guaranteed. Pod-investor returns are separate from the $200,000 company-equity raise.
Location scaling — one location, multiple pods
1 pod
Avg 70.0%
$315,000
2 pods
Avg 85.0%
$765,000
3 pods
Avg 90.0%
$1,215,000
4 pods
Avg 92.5%
$1,665,000
5 pods
Avg 94.0%
$2,115,000
A location earns another pod only when all existing pods are at 100% and the new pod is expected at ≥70%. Actual Year 2–5 location mix remains TBD.
Growth engine
Media, events, and community — engineered.
RIP is not just an OEM with a marketing budget. It's a media and events company that happens to manufacture ski bikes.
Owned media
- • GoPro partnership — POV footage from every bike
- • Daily rider footage
- • Professionally edited social content
- • Customer reactions
- • Founder story
- • Behind-the-scenes product development
- • Documentary production
- • Email and customer database
- • RIP website and booking platform
- • Competition highlights
- • GoPro livestream experiments
Paid media
- • Facebook advertising
- • Instagram advertising
- • TikTok advertising
- • Retargeting video viewers
- • Retargeting website visitors
- • Location-specific rental campaigns
- • Year 1 paid social budget: $15,000
- • Year 2+ paid advertising: $15,000 per pod per season
Earned media (outreach targets)
- • Social media influencers
- • Winter-sports creators
- • Outdoor-adventure creators
- • Entrepreneur podcasts
- • Business podcasts
- • Local news
- • Regional sports media
- • The Blox
- • Shark Tank
- • Other entrepreneur and pitch television programs
Outreach targets only. No confirmed appearances, partnerships, or endorsements.
Experiential
- • Demo days
- • Festivals
- • Mountain events
- • Rider meetups
- • Afterparties
- • Product launches
- • Championship events
- • Partner-shop events
Five-year model
From one pod to 75.
Pod counts are total active, not additional-per-year. RIP's original 15-bike company-owned fleet continues to exist; Years 2–5 activity from that fleet is not modeled.
Roadmap
Prove → Replicate → Expand → Scale → Lead.
Year 1 — Prove
- • Build and operate the company-owned fleet
- • Complete 80 rental days
- • Generate founder-controlled customer data
- • Produce daily content
- • Sell five bikes
- • Learn true maintenance and insurance costs
- • Produce the documentary
- • Prove demand at the $200 daily rental rate
Year 2 — Replicate
- • Launch 5 total investor pods
- • Hire one $80,000 all-in maintenance / demo / partner-support employee
- • Begin partner-shop operations
- • Launch the RIP Championship Series
- • Begin annual partner-location events
Year 3 — Expand
- • Reach 20 total investor pods
- • Expand regional media and competition
- • Use real operating data to improve fleet placement
- • Grow the partner-shop network
Year 4 — Scale
- • Reach 50 total investor pods
- • Build a recognizable national category
- • Expand events, sponsorship, and media distribution
Year 5 — Lead
- • Reach 75 total investor pods
- • Retire and resell original five-season fleets as applicable
- • Build a national championship platform
- • Position RIP as the category-defining ski-bike brand
Risks & open questions
Great opportunities still have to survive reality.
RIP treats open questions as open — not as solved.
TBDUnresolved / TBD
- • Year 1 rental-business liability and equipment insurance
- • Years 2–5 original-fleet revenue and costs
- • Exact partner-location mix
- • Actual resort opening and closing dates
- • Snow conditions
- • Cellular reliability for livestreaming
- • Streaming-platform acceptance
- • Television-show acceptance
- • Final competition rules and event economics
How Year 1 reduces risk
- • Tests customer demand
- • Tests the $200 rental price
- • Measures acquisition costs
- • Measures damage and maintenance
- • Produces insurance loss history
- • Creates real content
- • Produces customer testimonials
- • Validates operating logistics
- • Provides data before large-scale expansion
The ask
$200,000 for 20% equity.
Pre-money valuation $800,000 · post-money $1,000,000. Company equity funds the platform — brand, media, tech, staff, championship. Pod capital, from separate investors starting Year 2, funds rental inventory.
A. Company equity investor
20% of RIP Ski Bikes
The $200,000 investor receives ownership of the operating company, brand, customer data, booking infrastructure, media library, product knowledge, partner network, and future championship platform.
No company exit valuation or dividend policy has been confirmed. Company-equity financial return is not calculated or promised.
B. Pod investors (starting Year 2)
Fund one 15-bike fleet
Pod investors do not receive additional equity in RIP Ski Bikes. Modeled base-case pod return: 3.35x MOIC, 82.8% IRR — not guaranteed.
Confirmed initial uses ($56,000)
- Initial rental fleet (15 bikes)$30,000
- GoPro setups (15 × $400)$6,000
- Bikes held for sale (5 × $2,400 build + GoPro)$12,000
- Helmets (30 units)$6,000
- Goggles (20 units)$2,000
TBDRemaining capital allocation to be finalized
- • Paid customer acquisition beyond Year 1 budget
- • Extended content production
- • Website and booking infrastructure upgrades
- • Legal and accounting reserve
- • Repairs and spare-parts inventory
- • Travel and mobile operations working capital
- • General working capital
- • Insurance once quoted
- • Preparation for Year 2 partner-pod rollout